
Why knowing what to do is not always enough to create change
How subconscious patterns are trained through repetition, emotion, stress, and reward
Why triggers can activate familiar behaviors
Why habit change requires awareness before action
How to begin noticing the hidden patterns influencing your health, choices, and
performance
How functional nutrition and lifestyle counseling can support sustainable behavior change
Most people already know something they “should” be doing for their health.
Drink more water.
Eat more protein.
Go to bed earlier.
Move their body.
Stop eating when they are full.
Take a breath before reacting.
Choose the food that helps them feel better.
So why don’t we always do it? That question is at the heart of my work. Because most of the time, the problem is not a lack of information. It is not a lack of intelligence. It is not even always a lack of motivation. Often, the behavior is being influenced by a pattern that was trained long before the person decided they wanted to change.
This is why I believe the subconscious is not a mystery. It is a pattern. And once we begin to understand the pattern, we can begin to change the relationship we have with it.
A habit is not formed because you did something once. It is formed because something was repeated. The brain learns through repeated experiences, especially when those experiences are connected to comfort, stress relief, safety, reward, or emotional survival.
This is one reason food habits can feel so powerful. Food is not just food.
Food may be comfort.
Food may be celebration.
Food may be distraction.
Food may be reward.
Food may be protection.
Food may be the only pause in the day.
Food may be the way the body learned to calm down.
That does not make the behavior wrong. It makes the behavior information. And when we stop judging the behavior long enough to understand it, we often discover something important. The habit may have been trying to help.
The subconscious mind loves what is familiar.
Not always what is healthiest.
Not always what is most aligned.
Not always what helps us feel our best.
Familiar. That is why a person can consciously want to change and still feel pulled back into the same choices.
The evening snack.
The stress eating.
The skipped meal.
The late bedtime.
The overworking.
The people-pleasing.
The all-or-nothing thinking.
The “I’ll start Monday” pattern.
These are not random. They are learned pathways. The brain says, “This is what we do when this happens.” That is why behavior change often begins with a question instead of a rule: What hidden pattern might be influencing this?
One of the simplest ways to understand a subconscious pattern is to look for the trigger. A trigger is the moment, feeling, thought, situation, environment, or body signal that activates the behavior.
It may be stress.
It may be boredom.
It may be fatigue.
It may be loneliness.
It may be feeling rushed.
It may be walking into the kitchen after dinner.
It may be getting in the car.
It may be finishing a hard conversation.
It may be finally sitting down after taking care of everyone else.
The trigger does not force the behavior. But it can activate a pattern that the subconscious has already learned. The brain may say: “When I feel this, I do that.” That is why identifying the trigger matters.
Once you can see what activates the pattern, you have more opportunity to pause, understand the need, and choose a different response. That is not about willpower. That is awareness. And awareness is where sustainable change begins.
Emotion is one of the ways the brain decides what matters. If a behavior helped you feel calmer, safer, rewarded, distracted, comforted, loved, or in control, the brain may remember that. This is why emotional eating can feel so confusing.
You may know you are not physically hungry.
You may know the food will not solve the problem.
You may know you will feel uncomfortable afterward.
And still, the pull is there. That does not mean you are weak. It may mean your nervous system has learned that this behavior creates relief. Even temporary relief can train a pattern.
So instead of asking, “Why can’t I stop doing this?” a more helpful question may be: What is triggering this behavior? That question creates awareness. Awareness creates choice. Choice creates sustainable change. Information Speaks to the Conscious Mind
I love information. I teach information.
Functional nutrition matters.
Blood sugar matters.
Protein matters.
Sleep matters.
Hydration matters.
Digestion matters.
The gut-brain connection matters.
But information mostly speaks to the conscious mind.
That is why someone can understand nutrition and still struggle with food. Someone can understand stress and still overwork. Someone can understand sleep and still stay up too late. Someone can understand boundaries and still say yes when they mean no.
The conscious mind may say, “I want to change.” The subconscious pattern may say, “But this is how we stay safe. This is how we cope. This is what we know.” That is where compassion matters.
We do not change deeply rooted patterns by shaming ourselves. We begin by seeing them. This Is Why Awareness Comes Before Action
Do this.
Eat that.
Stop this.
Start that.
Track this.
Measure that.
There is a place for action. But action without awareness can become another form of pressure. Before we change a behavior, we need to understand what is triggering it.
What happened right before the behavior?
What were you feeling?
What were you thinking?
What did your body need?
What did the behavior give you in that moment?
What did the behavior help you avoid, feel, or control?
What happened right after?
These questions help us move from judgment to curiosity. And curiosity opens the door to change. This is where many people miss the real opportunity. They focus only on stopping the behavior. But the deeper work is identifying the trigger activating the subconscious pattern behind the behavior.
When you understand the trigger, the behavior starts to make more sense. And when the behavior makes more sense, it becomes easier to support yourself instead of shame yourself.
“Sho digs deeper than goals. She helps you discover WHY you desire to be healthier. She got real with me and created an ‘aha’ moment that changed how I looked at my health journey.” — Jon
This same idea applies to individuals and organizations. People often know what to do. Employees may know they need better sleep, more movement, healthier food, stress support, or more sustainable routines. But knowledge alone does not always change behavior.
Healthy Habits High Returns® focuses on helping people better understand the behaviors, stress patterns, lifestyle factors, triggers, and hidden influences that shape daily choices.
Because when hidden patterns become visible, people have more opportunity to choose something different.
Wellness isn’t a perk—it’s a performance strategy®.
As a Behavior-Based Wellness Counselor, I help individuals and organizations uncover the hidden patterns influencing health, choices, and performance.
For individuals, this may include emotional eating, food freedom, weight management, functional nutrition, lifestyle habits, stress patterns, triggers, and sustainable health changes.
For organizations, this may include supporting employees with behavior-based wellness, practical habit change, stress awareness, nutrition education, and whole-person support that complements existing wellness and EAP resources.
My work begins with understanding the person. Not judging the behavior. Not forcing another plan. Understanding what is happening beneath the pattern so we can create a realistic path forward.
Information is helpful, but information alone does not always change behavior. The subconscious is trained through repetition, emotion, stress, reward, and familiar patterns. Triggers can activate those familiar patterns before we even realize what is happening. That does not make the subconscious mysterious. It makes it understandable.
When we understand ourselves better, we create space for a different choice.
Understanding creates awareness.
Awareness creates choice.
Choice creates sustainable change.
Next week, we’ll continue this conversation by looking at how to become aware of what you actually want to change. Because before we change a habit, we need to see the pattern clearly.
If this resonates with you, I’d love to support you.
👉 Schedule a complimentary consultation here.
Let’s explore what sustainable support could look like for you.
Ready to explore how Healthy Habits High Returns® can support your team? Schedule an exploratory call.
Wellness isn’t a perk—it’s a performance strategy®
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If you’d like to learn more about the inputs that affect your capacity, read:
* You Don't Have a Motivation Problem — You Have a Capacity Problem
* The Gut-Brain Connection: How Food Influences Mood, Focus, and Emotional Regulation

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Thank you for visiting! I'm Shoshanna Richek, a certified Functional Nutritionist, and I'd love to be your guide on the journey to food freedom.
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